Monthly Archives: September 2012

JOUR348: The Web’s Impact on TV Production

The web already impacts and will continue to impact my career in several ways. I plan on going into TV Production and focusing on the advertising aspect of it by creating commercials and PSAs. Currently, the web impacts this type of career because people are turning to the internet for their information as much as, if not more than they’re turning to the television for it. Before the web became big, people relied on the television as a primary source for information on products and events. Since the web has came about, if someone wants to know something, they will go look it up on the internet rather than waiting around to hopefully see it on television.

As time and technology continue to progress, this trend will become more and more evident. Television advertisers reach their target audience by determining who they want their message to be seen by and who they want to buy their product, and then they research what kind of television shows those people watch so they can buy space on those networks. The same will hold true for internet video advertising, but will require different methods of obtaining the information. I will have to learn to not only reach consumers by television, but learn how to reach them online as well.

I feel like these changes will continue over the next 5 years and 10 years and will gradually become more evident and hold more truth with each passing year. While having to learn to adapt my knowledge to several different platforms can be a little scary, I’ve been well aware of it for quite some time and I feel that I’m taking the appropriate steps to be mentally and physically prepared for it. I feel like people like watching video and television online because they pretty much have complete control over what they see and when they see it. This acceptance from society also gives me a sense of comfort in the adjustments my career path will have to take on.

A humorous comic of the impact that the internet is starting to have over television.

(http://www.profacts.be/blog/wp-content/uploads/2010/04/internet_vs_tv.jpg)

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JOUR344: Social Media in the Entertainment Industry

(http://brandsunderconstruction.com/blog/wp-content/uploads/2012/06/blog_thinker.jpg)

Blogging seems to be all the rage nowadays so typically, big names in the entertainment industry are taking part. Blogging is used in different ways depending on who the blogger is and what they are promoting/representing. By saying this, I mean that TV show blogs are created by either those who work with the TV show or by fans. Obviously, the TV show itself can’t blog and typically, an actor or actress of the TV show that blogs may mention their show throughout the blog, but their blog as a whole is dedicated to their career, not to the TV show. On the other hand, music blogs are often created and/or maintained by the musician themselves or someone who is constantly with the musician if the musician doesn’t actually have the time to personally update. As I touched on earlier, the same goes for actors and actresses. These types of blogs are focused solely on the person (musician or actor) and what they do.

Since I love music and I’ve helped and plan to help in the future with the CMT Awards, I chose to do some research on musician’s blogs and award show blogs.

One of my favorite musicians, Jason Mraz, keeps a blog titled “Jason Mraz Journal.” The blog (http://jasonmraz.com/journal/) can be found through a link on Mraz’s main website (http://jasonmraz.com). The journal promotes Jason in several ways. For one, when you click on the link, one of his newest, most popular songs starts playing. This gives the viewers a preview of his type of music and if the viewer has never heard of him before, they are immediately introduced to his music. The journal is updated with new posts quite frequently, and the topics vary from volunteer work he does, events he participates in, personal stories about his life and past, his political views, etc. There is also a link to his Instagram stream where he posts pictures of his escapades.

When I searched for awards show blogs, I found a few different types of blogs. One blog called “Awards Blog” (http://www.awardsblog.com/) focuses on all of the major awards shows and each post gives a few sentences on the awards show and its highlights. Every post also lists the winners of each major category from each major awards show. Another blog that I found was created and is maintained by The New York Times and is called “Carpetbagger” (http://carpetbagger.blogs.nytimes.com/). This blog also focuses on the major awards shows, but differs in that it posts many blog posts about different aspects of each show. Since this blog is run by such a prestigious news outlet, it is a lot more sophisticated and informational than the “Awards Blog.” As I said, neither of these blogs are focused on promoting one particular awards show, but focus on promoting the awards show season in general.

This picture sort of encorporates everything that goes into creating blog.
(http://blog.hubspot.com/Portals/249/images/blogging%20image.jpg)

This is a funny comic that hints at how bloggers get super into their blogs.
(http://t2.gstatic.com/images?q=tbn:ANd9GcTVttIfSG_Iw6_rTBw7THYhcaFTMMueApZ1op1vN7qaCJPaX4-M_3ZQt5WMWg)

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JOUR344: Extra Credit Post 2

Watching The Persuaders taught me a lot about how in detail marketers go to figure out their potential customers. I was definitely surprised about how much information they obtain. It got me thinking about the information I’ve put in the public and what that information may be used for today.

I feel like I would willingly give a great deal of information if there was an incentive to it. I give the typical information (first and last name, address, city, state, zip, phone number, and email address) for a lot of things. I would definitely give this information and maybe even some more personal information for contests if the prize was large and desirable enough. I would give basic information for a discount, but nothing personal. I don’t feel like I would give much information to get online because it’s already so available to me. If I didn’t have any other way to get online other than giving my information, I would be very willing to give a lot of information. The internet is a big part of my life so I would do what it takes to access it. This would be the same way for getting a cell phone. I don’t think I would give much information for a credit card, though, because I don’t have much desire to have one.

I would definitely be willing to reveal my name, address and phone number as long as I knew I wouldn’t be hassled or spammed. I would be willing to give personal information such as my favorite music and snacks because those are pretty basic facts. I would reveal my grades as well, but if I received poor grades, I doubt I would be as willing. As long as my parents are okay with it, I would reveal their salary. I would only do this, though, if it was for something legitimately important to me. I suppose I would reveal medications unless they were embarrassing to whoever has to take them. I would want to keep personal health information private, especially if I was embarrassed by it.

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JOUR344: Extra Credit Essay 1

I have several brands which I’m devoted to. I feel like deciphering between whether they are lovemarks or just logical buys is hard to determine though.

When it comes to make-up remover, I will only buy Neutrogena Make-up Remover cleansing cloths. I would say that this is a lovemark, because I could get the same results from many other similar products but I still choose to buy Neutrogena only. Also, when I first began to look for make-up remover, I bought this product merely for the convenience and quick results it provided. I was impressed with its quality, so I didn’t even bother to continue to shop around. I was so in love with the product that I didn’t find a need to explore other options.

I’m also devoted to Simply Lemonade. I would consider my devotion to this product more logical though. I have tried many different brands of lemonade, but Simply Lemonade has been the only one to satisfy my taste. When buying lemonade, I want a product that tastes freshly squeezed and is tart, not artificial and super sweet. I’m sure there are brands that make lemonade that can also satisfy my taste, but Simply Lemonade is the only one that I’ve been able to find in all major grocery stores. The quality and convenience of this product logically makes it a better buy in my eyes. I could also consider Simply Lemonade a lovemark in a way, though, because while it has great, satisfying aspects, it’s a little more expensive than other brands, and the container is a bit smaller. While these aspects sort of mess with the logic, the products strengths still outweigh the weaknesses in my eyes.

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JOUR344: Essay 1

Do the words used in advertising help the public better understand the issue more clearly or disguise it?

I would say that the words used in advertising help consumers to better understand the issue. I feel this way because advertisers select certain words to emphasize that are chosen to trigger positive thoughts towards the advertisement. This method, often referred to as keyword advertising, was designed to make advertisements more effective and to target certain consumers. If an advertiser is working to target a certain type of consumer, that consumer will be listening for certain words that will sell the product to them. Each product or cause has certain words attached to them that will help reach the consumer.

For example, when I’m looking to buy a mattress, I want to hear words like “comfort,” “tranquility,” and “ambience.” If a mattress commercial doesn’t mention words like these, I may not be turned off by the product, but I would definitely be turned away and I would look for a mattress advertisement that did mention those words. These connecting words sell the product to me. These are words that I want the product to bring to my life.

In saying this, though, many advertisements may use keywords to falsely sell their product. This would make the use of keywords disguise the product. If a product is poorly produced, the consumer will want to know that, but the advertisements won’t tell them. This will cause them to be blind to the issue of the product having poor quality. Advertisers want to sell the product and unfortunately, some do so untruthfully. This issue can be found in a lot of infomercials. Many of those products are said to not be sold in stores, but can often be found in Wal-Mart. Food establishments are also guilty of this. Many of them advertise their business as “the best in town” when they likely aren’t the “best.”

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